Broad spectrum consulting and freelance services including public relations, media coaching, graphic design, photography and digital marketing.
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Who is Chrissy Deal?
This is a story about an art student-turned-strategist, a wallflower-turned-spokesperson, the shy girl in class who became the voice of politicians, organizations, and campaigns.
This is a story about me, Chrissy Deal, a professional communicator and part-time designer with a love of photography, travel and food. I grew up in a small South Georgia town, searching for "my people" in the one under-funded and slightly shabby art studio at a high school that valued football above most else. It was the 90s, and I longed to rebel, but my strict upbringing didn't quite allow it. So while my classmates listened to Garth Brooks, I brooded to the Pixies; while they wore Duck Heads, I dug through my dad's closet for flannel. My afternoons were filled with debate team, drama club and art... and dreaming of getting out of there, of finding my voice.
Eventually I did get out, first to Mercer University where I studied fine art, communications and photography; and later to Raleigh, North Carolina (still comfortably in touch with my Southern roots but better suited for city life). Along the way I learned that I'm a better communicator than I am a fine artist, but that I do have a keen eye for design and detail, a perfect fit for photography and creative design work. And I discovered that combining those talents makes me a formidable and rare kind of communications professional -- one who can confidently oversee most aspects of a vibrant public relations and marketing team, from strategies to execution -- press releases, newsletters, social media and more.
My career highlights include 12 years in high-level state politics -- eight as communications lead for the Insurance Commissioner and four with the Governor, where I served as press secretary and communications director. I hold FEMA certification in crisis communications as well as a portfolio of photography and design work. Before starting my own business, I was Chief Communications Officer at Durham Public Schools, where I was the voice behind the automated "school is cancelled due to snow" phone calls. My career has been rich, full and varied.
Today, I share my journey with a smart, exuberant son, a fluffy black dog, and an incredible husband, Charlie, a sommelier and restaurateur who joins me in my culinary and travel adventures.
It's been a long time since I was the shy girl in art class. :)
Skills & Talents
I like to think of myself as a professional problem solver.
Want more specifics? Some of the things I do include:
coach & prep executives for interviews ● pitch stories to the media ● strategize responses to crisis situations ● Schnoodle dog grooming 🐾 ● photograph people, places & things ● develop creative content for social media ● wax poetic on the joys of good food & wine 🍷 ● write crisis communication plans ● tell good stories to people who matter ● create simple, clean & effective websites ● complain about doing burpees in bootcamp 💪🏼 ● design ads, marketing collateral, newsletters & business cards ● Photoshop the perfect & imperfect