Asian fusion restaurants Juju and Jujube update their menus frequently, and it seems every dish is a visual as well as culinary masterpiece. I prefer to shoot their food on-site using natural light, tweaking for balance afterwards in Photoshop if necessary. Capturing that soft, wispy steam rising up from the plate is tricky, but worth it.
Logo: The Wine Blog
You don’t just start blogging and ‘gramming about wine without putting a little thought into a brand to represent you. This is my alter-ego, so I wanted it to be memorable and appropriately symbolic. The corkscrew is literal but not formulaic, and hints at the mass of red curls that top the girl’s head. Her somm, on the other hand, is bald, so no hair representation required. :)
As with any logo I create, if necessary, I design versions to fit as social media profiles and for print, which may require slightly different styles and layouts. But the brand styling will remain consistent regardless of the size.
Design: Print Ads
The local culture and lifestyle magazines feature heavily the best spots for food and drinks, and readers can be overwhelmed with sumptuous imagery. So advertising in those publications requires precision and eye-catching design if you want to stand out in the crowd. Here we used top-notch photography and clean, effective design to make each ad work.
Design: Pharma Marketing
One of my clients provides copay services to pharmaceutical companies, so I regularly work with existing branding to produce collateral that is consistent with style and message. These jobs can be highly technical due to regulatory requirements, so attention to detail is key.
The Tolak piece was a demo card (you may notice a watermark) and the Urogesic was a new design using only their existing logo.
Logo: The Realtor
When realtor Kathleen LeBlanc approached me asking for a logo, she knew what she wanted: simple, obvious, eye-catching. And yes, it might be cliche, but she wanted a house or a key or something along those lines. So that’s what we did — but we did it with style. I gave her three options, just to suss out her specific style, and the top choice, in purple, was just what she needed.
Photography: Bon Appetit
As a foodie myself, I was excited to receive an email from the ever-trendy Bon Appetit magazine. They were featuring a blurb about Dos Perros, one of my client restaurants (and, full disclosure, owned by my husband). “Can you provide us a few colorful shots of your food and drinks? Here are the specs.” Yes, yes I can — and the top one was chosen as the featured photo for their online story.
Photography: Cocktails & Wine
I specialize in natural-light photography (using no flash), and that is especially fun when shooting cocktails and other drinks. Using only the light and atmosphere to capture the subject, I minimize weird reflections in the glass and instead focus on the beauty of the creation. The Christmas gingerbread drink at the top was submitted to Durham Distillery’s “12 Days of Cocktails” contest, where it won a first place prize. Mainly because the drink was delicious, I’m sure — but the quality of the photo had to help!
Social media. It’s a must for businesses, institutions, thought leaders… everyone who wants to tell a story has to tell it, or a version of it, online. With limited screen space, you’ve got to make it count, with great graphics, thoughtful messaging, and original content.
Logo : The Owl
When it became time for me to market my own business, I tapped into a favorite icon that pops up throughout my personal life — the owl. There’s a story there, about my grandmother, and the symbol holds meaning and power for me. I had so much fun crafting this one with just the right balance of intelligence and ferocity.
Personality and meaning are key when designing a logo, especially for a small business. What do you want yours to say?